Soveet Gupta

Udyan Tea

Pioneer of e-commerce tea in India

D2C / Food & Beverage / E-commerceSiliguri (West Bengal)Founded 2012

Visit website↗LinkedIn↗

THE FOUNDER & VENTURE

Building with purpose.

Founded 2012 Siliguri; co-founders Punit Poddar (tea taster/procurement) & Parvez Gupta (tech/IT); Soveet handles business development & marketing; MBA Xavier Institute of Management; 25+ employees; ships from Siliguri to global markets

THE JOURNEY

Milestones along the way.

Founded 2012 (Rs 25L seed) → 25 countries (2017) → 12M cups milestone → 40+ countries (2023) → 20M+ cups lifetime

KEY ACHIEVEMENTS

Pioneer of e-commerce tea in India; 100+ tea variants; 40+ countries; tied up with 150+ tea estates; expanding into Tier I cities India

RECOGNITION

Featured by Inc42, YourStory, Business Alligators as pioneering tea e-commerce startup

GROWTH & FUNDING

Bootstrapped; seed capital Rs 25 lakh from 3 founders

BUSINESS MODEL