Madhur Rathi

Recycle Bell Pvt. Ltd. / Econiture

Appeared Shark Tank India S2 (no deal but praised)

Recycling / CleanTech / FurnitureAmravatiFounded 2017

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THE FOUNDER & VENTURE

Building with purpose.

Founded Apr 2017 Amravati; co-founders Bhushan Boob, Roshan Pidiyar (MD), Ashish Modak; Madhur: Nagpur University BE + Welingkar MBA; ex-Mahindra & Mahindra, Nepra Resources Ahmedabad; brand Econiture sells on Amazon & Saryu Homes; prices ₹300-29,000; plastic lumber furniture

THE JOURNEY

Milestones along the way.

Founded 2017 → Econiture brand 2019 → 1400+ MT waste diverted → AMC supplier → Shark Tank S2 appearance (2023) → ₹1.3 Cr revenue

KEY ACHIEVEMENTS

Appeared Shark Tank India S2 (no deal but praised); 1400+ MT waste diverted to recycling; 20K+ kg plastic → furniture; Amravati Municipal Corp supplier; "Econiture" brand for 100% recycled plastic outdoor furniture; 65% gross margin on furniture

RECOGNITION

Shark Tank India Season 2 appearance (episode 42); Amravati Municipal Corporation supplier

GROWTH & FUNDING

Bootstrapped (₹5L each from 4 founders + ₹10L bank loan + ₹5L friend loan)

BUSINESS MODEL